A new component first
design system.
Designed new Atomic Design System
Redesigned look & feel Billboard.com
Redesigned global navigation
The Issue

Fragmented Journeys

Article content is the main source of organic traffic. Older designs tended to be a dead-end for most users and bounce rates were high.
The Solution

More Engagement

The goal was to optimizing all article formats so that they drive traffic to relevant and highly engaging sections of the site which  increase KPIs as well as expand the brand experience.
The Issue

Fragmented Journeys

Article content is the main source of organic traffic. Older designs tended to be a dead-end for most users and bounce rates were high.
The Solution

More Engagement

The goal was to optimizing all article formats so that they drive traffic to relevant and highly engaging sections of the site which  increase KPIs as well as expand the brand experience.

Global
Components

Using global components allowed for better recirculation of relevant content and decreased bounce rates.

Homepage

Editorial

Hubs

360O Sub Navigation

Mobile Slideshow Concept

Available for new opportunities & freelance projects.

Email MeAndrew at AndrewElder.com